Popular consumer exhibition since 1954 in Hannover, Germany

The exhibition was primarily directed at housewives. The original targets were greatly exceeded, as some 62,000 visitors thronged to the event, forcing security personnel to hold up "Temporarily Closed" signs at the entrance gates.

Over the coming years infa was to develop into one of Germany’s most popular consumer exhibitions.

Organized by the German Housewives Association and Fachausstellungen Heckmann, the show became known to a wide audience beyond the confines of northern Germany.

For many years the trademark of infa was a lady holding a lorgnette, symbolizing the discriminating housewife on posters advertising the event.

Move to Hannover exhibition center

As visitor and exhibitor numbers continued to go up, it was time for infa to move in 1974. With parking for over 50,000 vehicles, lots of exhibition halls and excellent transportation connections, the Hannover exhibition center offered the ideal prerequisites.

Transition to family show

While the main goal of visitors 50 years ago was to shop for a particular item, visitors became increasingly focused on obtaining information and experiencing an entertaining outing. While husbands were admitted for half price as a reward for accompanying their wives to the show back in 1954, men have by now become a fixture among the tradeshow audience. Topics like construction and home equipment and furnishings have become increasingly "male" topics over the years, and infa has long since developed into an event for the entire family.

HAPPY BIRTHDAY - infa will be 70 years old in 2024

70 years of infa – for seven decades, this unique entertainment and shopping fair has stood for innovation, inspiration, and unforgettable moments. Over the years, infa has not only set trends but also enthused generations of visitors with a diverse program of offerings.

Various Birthday Promotions

This year infa will be 70 years old - we would like to celebrate this with you.

This much we can already reveal: We have come up with various activities - you will find out more in the coming weeks and months here and at Facebook and Instagram (German).

You can also subscribe to our newsletter to stay up to date.

70 years of infa - Join us!

We would also like to present historical photos and exciting stories here! Do you have beautiful infa moments or old photos? Send them to us at presse-infa@messe.de - and we will share them on our channels (website, social media, newsletter).