Over 110,000 visitors - infa on course for success
A lively atmosphere, a joyful shopping spree and, for the finale, a choir of visitors with a powerful voice. infa, Germany's largest shopping and experience fair, came to a successful close on Sunday, 22 October.22 Oct 2023
A total of over 110,000 visitors came to the fairgrounds in Hanover over the course of nine days to find out about trends and innovations from over 770 exhibitors and to shop to their hearts' content. This means that the organisers' goal of achieving a six-figure visitor figure was achieved.
Not only Deutsche Messe AG as organiser, but also 90.1 percent of the visitors were satisfied with this year's infa visit. A year ago it was only 79 percent, according to the results of the independent market research institute Gelszus from Dortmund.
Almost 91,8 percent want to come back next year (last year: 87.9 percent), and 91.9 percent will recommend infa to others (last year: 83.1 percent). Compared to 2022, buying and ordering activity has dropped slightly. While 83 percent bought something last year, this year it was 80.1 percent.
The average purchase amount was slightly higher this year at 478.40 euros compared to 468.90 euros in 2022.
A great success and a confirmation of the excellent work of the infa team. The increased number of visitors and exhibitors underlines the importance of public trade fairs and makes it clear how attractive the event is for regional, national and even international companies.
Highlights of infa 2023
The highlights of this year's infa included the popular short events infalino and infa kreativ, as well as the classic car meeting on the first weekend, and the nine-day music and show programme, which had the motto "MUSIK VERBINDET" (Music connects) and ended on Sunday with a large choir performance consisting of visitors, staff and exhibitors on the open-air site.
For the first time this year, the homeless aid project "Die!!! Weihnachtsfeier" presented itself at infa for the first time. On all nine days of the trade fair, visitors had the opportunity to bid for items at various events. One of the highlights at the stand was the performance by Fury In The Slaughterhouse ("Time To Wonder"), who not only played music but also signed numerous devotional items and gave them away to fans in exchange for donations. In total, the stand at the "Die!!! Weihnachtsfeier" stand raised more than 9,000 euros, all of which will go to the project.
The result of this year's infa clearly shows that both exhibitors and visitors are convinced of the trade fair as a product.
The next infa will take place from October 12 - 20, 2024. We look forward to seeing you there!
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