Hannover. infa, Germany's most beautiful experience and shopping fair, is celebrating its 70th birthday this year. And for the anniversary edition, Deutsche Messe AG as the organiser has come up with a number of ideas to celebrate together with the visitors.

On Saturday, 19 October, the new infa FUNKY BEATS party series will kick off after the trade fair closes. From 6.30 pm, a DJ on the turntables will provide the warm-up before MAX AND FRIENDS take to the stage at 7 pm. The successful band from Timmendorf turns party nights into real happenings with the latest chart breakers and the biggest hits from pop, rock and soul. Separate tickets (12 EUR) are required for the concert.

As far as admission to infa is concerned, there's good news for all those who, like infa, have turned or will turn 70 this year. Every visitor born in 1954 gets free entry to infa. Simply show your valid ID card at the ticket office and you can enjoy the infa.

This year's infa features a large photo exhibition for young and old. Together with the Hannoversche Allgemeine Zeitung, large-format, partly interactive pictures from 70 years of infa history will be on display, all of which invite visitors to take selfies.

NDR1 icon Michael Thürnau is hosting this year's anniversary bingo. To mark the 70th anniversary, visitors can look forward to an exclusive bingo special on a specially set up area in the Markthalle. Visitors can play three rounds of bingo on each of the three days and have the chance to win attractive, high-quality prizes.

This year's discount campaign at infa also guarantees great prizes. Discount flyers with around 70 top offers from numerous exhibitors will be available for download in the app and at the ticket counters. Whether percentage price reductions or ‘on-top gifts’ - the discount flyer is a great way to save money.

But that's not all. In total, over 350 shows, acts and infotainment events are on the programme at infa. NDR TV personality Hinnerk Baumgarten reads from his book ‘Younger Sän Ever’, Oliver Perau aka Juliano Rossi sings classics by Frank Sinatra & Co, TV face Björn Kroner presents flowery decoration ideas, Germany's most famous fortune teller Sylvie Kollin takes a look into the future, Raheem Haider bakes, Emil Moise invites you to dance and the Jazzclub Hannover invites you to cool jazz and swing. There's all this and much more at this year's infa.

70 years of infa - shopping, partying, good humour. From 12 to 20 October, daily from 10 a.m. to 6 p.m., Messe Hannover.